P.&G.’s Chief on Whether Brand Loyalty Is Enough When Prices Keep Climbing

Procter & Gamble’s new boss, Shailesh Jejurikar, talks about how the company is thinking about higher costs, what gets passed on to consumers and how A.I. helps it compete.

source https://www.nytimes.com/2026/10/04/business/procter-gamble-shailesh-jejurikar.html